Before committing to blogging, all I would use Instagram for was to scroll aimlessly & watch funny videos.
To some extent, I still do this but, sparingly. I had to switch the way I engaged on Instagram from leisure/casual to business/content creator mindset.
It’ll be a year in July since I embarked on the content creation trek and it’s been just that, a trek.
I don’t like to frequently disclose the many pain points a lot of black content creators go through but it’s the elephant in the room and I lost my way, momentarily because of it.
One of them-sending brands pitches is truly the undertaking no one could have prepared me for.
Since November, I have sent over 5 dozen emails and you would think I would be on to something.
I realize many brands look at vanity metrics and not the quality of my photos or the vast amount of engagement I genuinely receive from one in-feed post to another.
We all know the algorithm on instagram, especially for black content creators has been hard.
Instagram does not prioritize black content creators on their platform so growth has been slow and steady for many nano and micro-content creators.
There is hope and I had to make myself see it too, sis. I have just under 2k followers and I plan to continue treating you all like gold.
There are so many perks to having a small community on Instagram:
1.) Your audience actually gets to know you for you
2.)Because of the above, you will have some of the most loyal followers EVER
3.)It gives you an opportunity to iron out your brand with them, ask them questions that will help with buy-in.
One day while brainstorming content, I had an ‘aha’ moment.
I realized that KB IN BLOOM is a whole business out here y’all.
If a brand doesn’t respond to an email, accept my rates (check my IG for a post I did), or flat out reply that they are not interested in working with me, my response should be- Okay, and?
I am simply trying to merge my business with their business so I can expand their audience reach to learn more about their products and services.
I can still run my business and make money with KB IN BLOOM in other ways.
I have dreams, like really detailed dreams that I plan on executing in this lifetime.
I’m not standing at a bus stop waiting for a specific bus to come and get me, I am getting on a bus that reads
“KB IN BLOOM” & I am creating opportunities to make revenue for my business, my way.
I will never allow a no for my business to be a permanent no.
Not every brand will understand your brand or will want to work with you but there is plenty more that do.
You and your business are a hot commodity sis, don’t wait for a brand to tell you this.
Adjust your crown and get creative with your brand-how else can you serve your audience besides brand partnerships?
I am never short on surprising you all so you’ll have to stick around to find out just what I have been brewing for you all.